About Us

Shiny Ads provides an end-to-end programmatic direct advertising platform for digital publishers that removes the inefficiencies of selling and buying premium inventory resulting in increased revenues and profits.

Innovative Technology

Shiny Ads provides an end-to-end programmatic direct advertising platform for digital publishers to sell more premium inventory for increased revenues and profits. By automating the process for advertisers of all sizes, Shiny Ads allows the direct sales team to focus on more complex ad buys and close more deals.

Shiny Ads Self-Serve products help agencies and smaller advertisers easily create and manage premium ad buys while the Shiny Ads Order Management product streamlines the insertion order process for direct sales. The Shiny Ads Direct Buying product enables Trading Desks to buy premium inventory in real-time.

Because the white-label Shiny Ads Programmatic Direct platform integrates directly with their ad server, the publisher can guarantee impressions and retain complete control over pricing and packaging.

With offices in Toronto, ON and New York, NY, the award-winning Shiny Ads works with leading publishers, including CBS Interactive, Weather.com, Internet Brands and others.

Shiny Ads is funded by the top three angel groups in the area; Maple Leaf Angels, York Angels and Intertainment Media.

Our Vision

To modernize premium advertising by making smaller and standard ad buys more efficient through automation so that direct sales can close more complex deals and digital publishers can maximize revenue.