Jane owns a café in Albany or Albuquerque or any other place your site's visitors come from. The good news: she'd love to give you money to advertise her business to your local readers. The bad news: right now she can't as she doesn't meet your direct sales team's minimum.
Before Shiny Ads, Jane called your direct sales force (if she called at all). They had no way to provider her inventory for her $50 budget, so she went to an ad network instead (if she went at all).
Jane clicks on your "Advertise Here" widget, builds her banner, pays with her credit card, and gets new customers through her door all without leaving your site. Her business is booming and you're generating more revenue with less work. Everyone wins!
1. Set pricing for your mid-premium inventory
2. Add our
3. Advertisers build, target, and pay on your site
4. Generate extra revenue without extra expense!
| Shiny Ads | Ad Networks | Direct Sales | Competitors | |
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| Summary | Realize your full revenue potential by quickly and easily filling your inventory with almost no additional work. | Remnant ad networks with their "filler" ads barely pay for the cost of hosting your web site. | Direct sales brings in a lot of revenue from big brand campaigns, but they cost a lot and those campaigns don't fill all available inventory. Using direct sales to service small and local advertisers costs more than the revenue that those orders generate. | Other self-service offerings do not have a pricing model that works with your business model (up-front costs, monthly costs) and also lack critical features that enable your smaller advertisers to quickly complete their campaign purchases. |
| Ad Server Integration |
Shiny Ads injects ad campaigns directly into the web publisher's ad server and then monitors the campaigns for the advertiser. The following ad servers are currently supported:
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| Payment |
Shiny Ads can accommodate most credit cards and PayPal as payment by an advertiser for their order. We pay our publishers 24 hours after the end of a campaign through PayPal's MassPay, EFT, or wire transfer. |
| Publisher Pricing Models |
Web publishers can set their own pricing and use one of the following pricing models:
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| Targeting Options |
Publishers can set which targeting options the advertiser can set and also can pre-set some options. The following targeting options are supported:
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| Media Specifications |
Shiny Ads support any standard and non-standard display ad unit both on online (web) and mobile. Text ads are also supported for most ad servers. |
| Integration |
Shiny Ads is the most flexible and powerful self-service option for mid-to-large web publishers on the market. To integrate into operations, we offer the following:
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| Fanatical Support | We believe that our publishers are our partners, so their success is our success. To that end, we are serious about our support. Whether it's for first time integration, follow-on modifications, or even your small advertiser ordering questions, we quickly take care of our partners (and their advertisers). |
