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Shiny Ads' Architecture
Shiny Ads' Architecture
Compare to other solutions
  Shiny Ads Ad Networks Direct Sales Competitors
Revenue
Expense
Inventory Fill
Summary Realize your full revenue potential by quickly and easily filling your inventory with almost no additional work. Remnant ad networks with their "filler" ads barely pay for the cost of hosting your web site. Direct sales brings in a lot of revenue from big brand campaigns, but they cost a lot and those campaigns don't fill all available inventory. Using direct sales to service small and local advertisers costs more than the revenue that those orders generate. Other self-service offerings do not have a pricing model that works with your business model (up-front costs, monthly costs) and also lack critical features that enable your smaller advertisers to quickly complete their campaign purchases.
Healthy profit-margin from smaller ad orders? YES! Contact Us
Features
Ad Server Integration

Shiny Ads injects ad campaigns directly into the web publisher's ad server and then monitors the campaigns for the advertiser. The following ad servers are currently supported:

  • Google DoubleClick for Publishers (DART)
  • Google DFP for Small Business & Google DFP Premium
  • AppNexus DisplayWords
  • 24/7 RealMedia Open AdStream (OAS)
  • OpenX OnRamp v2.8 & OpenX Enterprise v3
  • AdGear
  • ADTECH IQ
  • Your own proprietary ad server (through our webhooks API)
Payment

Shiny Ads can accommodate most credit cards and PayPal as payment by an advertiser for their order.

We pay our publishers 24 hours after the end of a campaign through PayPal's MassPay, EFT, or wire transfer.

Publisher Pricing Models

Web publishers can set their own pricing and use one of the following pricing models:

  • CPM: pricing list, set CPM rate, minimum CPM/bidding
  • CPC: pricing list
  • CPD: pricing list, daily exclusive set rate, weekly exclusive set rate, monthly exclusive
  • Flat-fee
Targeting Options

Publishers can set which targeting options the advertiser can set and also can pre-set some options. The following targeting options are supported:

  • Country, State/Province, DMA/Metro, and City (geo-target)
  • Language (browser)
  • Site, Zone, or Content Category (DART)
  • Any custom key value or URL variable
Media Specifications

Shiny Ads support any standard and non-standard display ad unit both on online (web) and mobile.

Text ads are also supported for most ad servers.

Integration

Shiny Ads is the most flexible and powerful self-service option for mid-to-large web publishers on the market. To integrate into operations, we offer the following:

  • Complete configuration of name, description, logo, analytics and other information required for an advertiser to purchase an ad
  • Custom CSS option to "skin" the advertiser ordering interface
  • Exportable reports in CSV format
  • Comprehensive REST-based API
  • Event-based web services callbacks
  • Salesforce.com integration
  • Professional integration services are available upon request
Fanatical Support We believe that our publishers are our partners, so their success is our success. To that end, we are serious about our support. Whether it's for first time integration, follow-on modifications, or even your small advertiser ordering questions, we quickly take care of our partners (and their advertisers).
Generate net-new revenue from ad orders under $5,000 Contact Us