Streamline Direct Sales
Digital publishers use Shiny Ads' self-serve direct sales platform to streamline premium ad buy creation and management, resulting in higher profits and faster turn-around times.
How It Works
1A Publisher's direct sales team searches for pre-defined ad products, adding them to an Insertion Order by specifying delivery goals, targeting and creative. The IO is submitted for approval by the publisher once all line-items have been added.
2Once the IO has been approved by the publisher, it is inserted into the publisher's ad server and then monitored by Shiny Ads. That IO can also be pushed back into SalesForce.com.
3Direct Sales and the advertiser can monitor the IO as well as request changes to any campaign setting.
Shiny Ads Self-Serve Direct Sales can both import accounts and opportunities as well as update/push opportunities to SalesForce.com.
Our publishers have complete control over how their premium inventory is sold. Pricing model, prices, targeting assignments, creative guidelines are all configurable per ad product.
Ad Server Integration
At Shiny Ads, our number one focus is how to minimize costs for premium ad buys for our publisher customers. Our unique multi ad-server direct integration allows our system to manage campaigns in real-time and completely automated. Ad-operations love this technology as it alleviates them from having to manually manage ad tags, campaign reports, and creative changes through the campaign life-cycle.
Display / Mobile / Email
Whether our publishers sell their premium inventory on their IAB standard ad units, custom sized ad units, HTML ads, or email/newsletter ads, the Shiny Ads solution supports them.
Painless Change Requests
Advertisers are notorious for changing creative and other campaign settings during their flight. The Shiny Ads Self-Serve Direct Sales Platform removes the pain of managing those change requests, but continues to give publishers complete control.
Quick & Powerful Ordering
Direct Sales have access to the Shiny Ads advanced advertiser ordering interface which while giving them the power to customize their insertion order also is quick and simple for any sales person to excel with.