Monetize Smaller Ad Buys
Digital publishers use Shiny Ads' self-serve advertising platform to process direct ad buys from smaller premium ad buys to gain net-new revenue at a healthy profit margin.
How It Works
1Smaller advertiser visits publisher's site and clicks on "Advertise Here" where they are directed to a self-serve option if they have less than a $10k ad spend budget
2Advertiser reviews pricing, uploads or creates their banner ad image and selects targeting options.
3Advertiser pays, the publisher approves their ad and that ad starts delivering on the publisher's ad server. Publisher receives a monthly payment of all orders.
Shiny Ads is a technology provider to premium digital publishers. Our solutions become part of our publisher's solutions via innovative methods such as IFRAME embedding of the ordering interface on your own site and CSS override so that the ordering interface looks like your own site.
Our publishers have complete control over how their premium inventory is sold. Pricing model, prices, targeting assignments, creative guidelines are all configurable per ad product.
Ad Server Integration
At Shiny Ads, our number one focus is how to minimize costs for premium ad buys for our publisher customers. Our unique multi ad-server direct integration allows our system to manage campaigns in real-time and completely automated. Ad-operations love this technology as it alleviates them from having to manually manage ad tags, campaign reports, and creative changes through the campaign life-cycle.
Display / Mobile / Email
Whether our publishers sell their premium inventory on their IAB standard ad units, custom sized ad units, HTML ads, or email/newsletter ads, the Shiny Ads solution supports them.
Shiny Ads has taken the biggest headache out of smaller ad buys; payment management. Our completely automated payment processor handles large amounts of smaller ad payments through credit card and PayPal and then effectively sends payments to our publishers electronically on time. Any payment issues such as charge-backs and pending payments are handled without the need of direct interaction of either the publisher or Shiny Ads.
Shiny Ads doesn't charge an initial fee. Our fees are based on a percentage of the transactions flowing through the self-serve platform. This eliminates the risk from the publisher.